<Campaign>
Verizon - “Upgrade”
<Role / Contribution>
Art Direction, Creative Concepts
<Media>
Faux OOH
<Description>
Verizon’s new phone upgrade will not only give you a new device, it’ll upgrade the life around you. Here is proof.
A new phone doesn’t just upgrade your device—it upgrades everywhere you use it. Watching a TikTok on your tiny NYC balcony suddenly feels luxurious. Texting from the sidelines at Little League? Instantly glamorous. That’s the everyday magic we brought to life.
For this Verizon didn’t want another glossy ad. They wanted an “un-advertising” approach—content that feels like real life. We leaned into social-style titles, spontaneous moments, and a handheld aesthetic. The result? Something you actually stop scrolling for.
