Campaign
Netflix X NFL: Live on Christmas
Role / Contribution
Artistic Direction
Description
Netflix’s Christmas Game Day blimp is not just taking over your city — it is also taking over your social feeds.
To hype up the blimp tour, we faked it getting stuck in between two narrow buildings.
By making people on social feeds think this scenario was real we grabbed eyes and attention towards the messaging on the blimp, helping Netflix spread the word about the blimp tour and upcoming games. Highlighting the thumb stopping power mix reality has.
