<Campaign>
Lenovo x Intel - “Made With Yoga” - 360 Campaign
<Role / Contribution>
Creative Strategy, Creative Concept, Art Direction
<Media>
Digital Content, DOHH
<Description>
Phygital Out of Home Executions”
To help create a more impactful content that can be seen and shared online and in person, we built DOHH executions that leveraged the processing power of Lenovo’s Yoga products to show how futuristic phygital creative ideas can be “Made With Yoga.” The Night Owl campaign, set at night showed off endless the mixed reality capabilities that can be created on NYC’s iconic digital billboards.
