Campaign
Buick “Reframed” - 2024 Encore GX
Role / Contribution
Story Concept, Art Direction
Description
Set in The Brooklyn Museum, the Buick Encore GX takes center stage as a flock of vibrant, artistically inspired birds soars toward it. All to reveal its HD Surround Vision—a feature that provides a true bird’s-eye view of its surroundings.
Using a mix of CGI and 3D modeling, we created another hypnotic video that seamlessly blends art, style, and technology. This is the fourth video in our ‘Buick Reframed’ series, in which we transform new model series and features into eyeball-grabbing statements of design and perspective.
KPIs
Instagram: 9+ Million views
