Campaign
Netflix - Avatar: The Last Airbender
Role / Contribution
Story Concept, Artistic Direction
Description
Using a mixed reality storytelling, we helped market Netflix's "Avatar: The Last Airbender" by giving one of their most beloved characters, Appa, a taste of the real world, placing him in the city streets.
Known for his constant narcolepsy, we decided to capturing media attention by showcasing him in real-world scenarios - igniting a viral buzz across the internet.
Awards
2024 Bronze Clio: Most Viral Post
2024 Bronze Clio: Best Motion Graphics
KPIs
TikTok: 81+ Million views
Instagram: 5+ Million views
