Campaign
Netflix - Parasyte: The Grey
Role / Contribution
Story Concept, Artistic Direction
Description
To generate buzz around Netflix’s Parasyte:The Grey, we fully embraced the creepy essence of the show, even snagging our inaugural "sensitive content" label on TikTok.
Our objective was clear: captivate and intrigue the US audience and compel them to tune in to the series.
KPIs
30.8 Million views
Awards
2024 Clio - Best Social Video Direction
2024 Webby Nominee - Viral Marketing
