Campaign
Netflix - Parasyte: The Grey
Role / Contribution
Story Concept, Artistic Direction
Description
To generate buzz around Netflix’s Parasyte:The Grey, we devised a vfx campaign that fully embraced the creepy essence of the show, even snagging our inaugural "sensitive content" label on TikTok.
Our objective was clear: captivate and intrigue the US audience, compelling them to tune in to the series. We needed an approach that encapsulated the chilling premise of Parasytes infiltrating human hosts to manipulate and morph them.
KPIs
30.8 Million views
Awards
2024 Clio - Best Social Video Direction
2024 Webby Nominee - Viral Marketing
