<Campaign>
Lenovo x Intel - “Made With Yoga” - Always on Content
<Role / Contribution>
Creative Strategy, Creative Concept, Art Direction
<Media>
Digital Content, Sponsored Ads
<Description>
Lenovo Yoga, the #1 laptop computer in North America and the world has Apple as a main competitor computer creativity. For this campaign our creative strategy and goal was to prove that quality work can still be made using Lenovo Yoga products.
To execute this we targeted Yoga’s Get Z audience, and focused our core messaging on the computer’s processing power - faster rendering, AI hardware, and the capability of creating Hollywood level VFX work on a prosumer budget.
In Partnership with Intel Core Processor we created visually interesting and thumb stopping monthly CGI/ Mixed reality content that pushed the SEO of the campaign and showed our audience how capable the Lenovo laptop really is at making great content, and encouraging them to try it for themselves.
