<Campaign>
Netflix - Faux OOH Promotions
<Awards>
3 Cleo, 2 Webby Nominations
<Role / Contribution>
Creative Strategy, Creative Concepts, Artistic Direction
<Media>
Digital Content, DOHH, Creative Commerce Sponsored Ads
<Concept>
To promote some of their upcoming series and films Netflix wanted to create content that blurred the lines of reality, and would fool the audience in to thinking that the stories could and were an intricate part of our pop-culture and our live, creating faux visual proof that flooded social feeds with trending content that generated buzz and attention for the Netflix and the series being promoted.
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<Squid Games> “Season 3 Promo”
:: KPIS = 10+ Million views
<Concept>
As seen from a rooftop bar, hundreds of Squid Games fans take to the streets in NYC to celebrate of Player 456.
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<Avatar - Next Air Bender> “Season 1 Promo”
:: KPIS = 81+ Million views
:: Awards = 2 CLEOS 2024 (Most Viral Post + Best Motion Graphics)
<Concept>
As seen from a rooftop bar, hundreds of Squid Games fans take to the streets in NYC to celebrate of Player 456.
Concept Executed using the Las Sphere as a media promotion
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<Parasyte> “Season 1 Promo”
:: KPIS = 30.8 Million views
:: Awards= 1 Cleo Best Social Video Direction (2024)
+ 1 Webby Nomination for Viral Marketing (2024)
<Concept>
Subways are nasty, anything can be crawling around it, even a mind altering parasyte. Beware.
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<Umbrella Academy> Final Season Promo
:: KPIS = 2.5 Million social media views
<Concept>
As as final send off for the Umbrella Academy series we allowed umbrellas to take over the streets of cities in the world. A final farewell to the academy.
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<Chaos Theory> Season 2
:: KPIS = 30.8 Million views
<Concept>
The Jurassic Dinos have escaped the island, and are on the loose. Be aware of your surroundings. Here is social media proof.
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<Netflix x NFL> “Christmas Day Game Promotion”
:: KPIS = 30.8 Million views
<Concept>
The giant blimp was floating around the city promoting the Netflix on NFL for Christmas, so to push the lines of what could potentially happen we created a scene where it go stuck in between two buildings. Note: This resulted in being taken down, due to people thinking that this faux OOH really happened.
