<Campaign>
Lenovo x Intel - “Made With Yoga” - 360 Campaign
<Role / Contribution>
Creative Strategy, Creative Concept, Art Direction
<Media>
Digital Content, DOHH, Creative Commerce Sponsored Ads
<Description>
Lenovo Yoga, the #1 laptop computer in North America and the world has Apple as a main competitor computer creativity. For this campaign our creative strategy and goal was to prove that quality work can still be made using Lenovo Yoga products.
To execute this we targeted Yoga’s Get Z audience, and focused our core messaging on the computer’s processing power - faster rendering, AI hardware, and the capability of creating Hollywood level VFX work on a prosumer budget.
<Always-On Monthly Content> “Lenovo x Intel” - CGI/ Mixed Reality Executions
In Partnership with Intel Core Processor we created visually interesting and thumb stopping monthly CGI/ Mixed reality content that pushed the SEO of the campaign and showed our audience how capable the Lenovo laptop really is at making great content, and encouraging them to try it for themselves.
<DOOH> “Digital - Phygital Out of Home Executions”
To help create a more impactful content that can be seen and shared online and in person, we built DOHH executions that leveraged the processing power of Lenovo’s Yoga products to show how futuristic phygital creative ideas can be “Made With Yoga.” The Night Owl campaign, set at night showed off endless the mixed reality capabilities that can be created on NYC’s iconic digital billboards.
<The Art of Making> “BTS Exposé of Lenovo Yoga Creative Process”
Its not about the art its about the process.
Taking our “How It Was Made” content a step farther we started “The Art of Making” a content series that showcases behind the scenes of some of the best mixed reality influencers in the world outside of their comfort zone.
From blank canvases to final creation, the series captures how these artists pull inspiration from their surroundings and turn it into CGI/VFX that stops you in your tracks.
