<Campaign> Nike Airmax Dynamic Land Promotion <Role / Contribution> Artistic Direction
<Description> Nike celebrated the drop of the rebooted Air Max DN in style with an immersive, amusement-park-inspired takeover in the heart of Paris.
To help build buzz around the event, we blurred the line between the real and surreal. We brought the launch event to social feeds with a slew of Nike-branded bumper cars flooding the streets of Paris, and turned the actual event entrance into a mesmerizing portal.
The videos took social feeds by storm, generating millions of organic views and drawing impressive foot traffic to the event.
