<Campaign>
Lenovo x Intel - “Made With Yoga” - The Art of Making
<Role / Contribution>
Creative Strategy, Creative Concept, Art Direction
<Media>
Digital Content, Sponsored Ads
<Description>
The Art of Making: “BTS Exposé of Lenovo Yoga Creative Process”
Its not about the art its about the process.
Taking our “How It Was Made” content a step farther we started “The Art of Making” a content series that showcases behind the scenes of some of the best mixed reality influencers in the world outside of their comfort zone.
From blank canvases to final creation, the series captures how these artists pull inspiration from their surroundings and turn it into CGI/VFX that stops you in your tracks.
