Campaign
Netflix - The Six Triple Eight
Role / Contribution
Concept, Artistic Direction
Description
To help Netflix celebrate the release of The Six Triple Eight, JIMMY brought the story of the 6888th Battalion to life on one of the most iconic canvases in the world: the Empire State Building.
Partnering with Netflix, we captured drone footage of a real light show on the Empire State Building that illuminated the Manhattan skyline. But we didn’t stop there. We took things to the next level with thumb-stopping projections that seamlessly blended the battalion's history with the spirit of the film.
The result? A stunning tribute that honored the battalion’s legacy while stopping scrolls, turning heads, and earning 10 million views across social media channel
KPIs
1.2 Million Views
