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Casio GSHOCK

Campaign
G-SHOCK - GM700 Launch

Role / Contribution
Artistic Direction

Description

To celebrate the launch of G-SHOCK’s GM700 in U.S markets, we created a piece of content showcasing its sleek design and unmatched durability. 

Set against the urban backdrop of LES Coleman Skatepark, we told a story that appeals to sports lovers, adventurers, and streetwear culture alike.

The video’s fluid sequences, combined with mesmerizing music, tapped into ASMR trends on social, creating an immersive experience that resonated deeply with viewers, positioning
G-SHOCK as a brand that understands the synergy between advanced technology and stylish design.