<Campaign> SONY Music - AC/DC 50th Anniversary <Role / Contribution> Artistic Direction
<Description> We captured the electrifying essence of the AC/DC with a larger-than-life execution, transforming Argentina’s River Plate Stadium into a massive 50th anniversary gold vinyl.
Set to their iconic “Thunderstruck”, the video resonated with fans old and new, rapidly gaining traction on social media and emerging as AC/DC’s most viewed Instagram Reel. With 7 million views and counting, our collaboration with AC/DC has not only cemented their legacy as rock royalty, but also nodded to JIMMY’s ability to create content that resonates with audiences worldwide.
