<Campaign>
Lenovo - “Made With Yoga” - 360 Campaign
<Role / Contribution>
Creative Strategy, Concepts, Artistic Direction
<Media>
Digital Content, DOHH, Sponsored Ads
<Description>
key is about his “process” in comparison to the Processing that a lenovo computer do.
-as an artist there are still things that he has to compute and it takes him time to find the inspiration and to get into a good flow. computer like, his process takes time and attention to detail.
—how has lenovo benefited you so far on your projects
— how long do they normally take to process or render?
— how long do they take when you’re using lenovo yoga?
—what are some of the key points in a computer that u look for when you want to upgrade to a better system?
-what kind street art catches your eye when you’re walking down the street?
-what kind of street art inspires you?
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<Always On Content> “On-going Creative Content Marketing”
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<Creative Commerce> “DOOH - Phygital Out of Home Executions”
To help create a more impactful content that can be seen and shared online and in person, we built DOHH executions that leveraged the processing power of Lenovo’s Yoga products to show how futuristic phygital creative ideas can be “Made With Yoga.” The Night Owl campaign, set at night showed off endless the mixed reality capabilities that can be created on NYC’s iconic digital billboards.
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<The Art of Making> “BTS Exposé of Lenovo Yoga Creative Process”
For Lenovo, we prided ourselves for not only being able to create content but also in sharing how it was created. Taking it our “How It Was Made” content a step farther we started “The Art of Making” a content series that showcases some of the best mixed Reality and AI influences in the world while they are in the comfort of their creative zones.
To do this we kept the art direction playful and feeling like the the video is a part of the user experience. We kept iconic tools like the courser and the highlighting materials to illustrate the open ended process of that it takes to make things creative
From blank canvas to final creation, the series captures how these artists pull inspiration from their surroundings and turn it into digital street art that stops you in your tracks. But it's not just about the art—it's about the process. We captured their challenges, the skills and the evolution of their craft along the way.
